SAP solutions help retailers know their shoppers and understand their business in every moment to create compelling shopping experiences and drive profitable growth.

Industry Strategy:

 Establishing a globally integrated retail model and dedicated teams
 Enabling the field on retail solutions and creating a strong community
 Leading with our priority solutions
 Increasing support for our partners
 Transforming our services offering
 Promoting and building our brand
 Integrated retail model and dedicated


Over 12,200 retailers in 119 countries are SAP customers

SAP touches $16 trillion of retail purchases

208 of the 250 top retailers in the world run SAP software

SAP software runs 10 of the 10 most admired apparel retailers in the world

94% of the food retailers in the Forbes Global 2000 are SAP customers

8 of the 10 top electronics retailers in the world run SAP software

Leading retailers are utilizing SAP technology and software to increase market

opportunity, achieve profit goals, and grow market share.