Our solutions for Consumer Products help enable the consumer-driven enterprise by maximizing return on brand and promotion investments and optimizing customer service and profitability across the network.

SAP helps consumer products companies accelerate time to market with products consumers want, enable fast and profitable response to dynamic demand, and optimize brand and promotion investments.


Reach new consumers in new markets to drive strategic growth

Deliver tailored, relevant, and timely content, products, and offers

Facilitate innovation processes and accelerate time to market

Enable operational resiliency and flexibility enterprise-wide

Attract, retain, and grow the right talent to serve consumers



99 of the top 100 world’s largest consumer products companies use SAP

10 of the top 10 beverage companies run SAP

10 of the top 10 durables companies run SAP

10 of the top 10 food companies run SAP

10 of the top 10 home and personal care companies run SAP

8,000+ consumer products customers worldwide

See how successful you can be when you rely on software designed to

support innovation in the consumer products industry – from idea to launch. 

Let us show you!