---
title: "adidas Group: Staying Ahead of Consumer Demand with SAP® Fashion Management"
description: "adidas Group: Staying Ahead of Consumer Demand with SAP® Fashion Management"
---

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# [adidas Group: Staying Ahead of Consumer Demand with SAP® Fashion Management](https://www.nbteamconsulting.com/en/news/adidas-group-staying-ahead-consumer-demand-sap-fashion-management)

 Written by [adminNBTeam](https://www.nbteamconsulting.com/en/news/author/adminnbteam) | Tue, 08/18/2015 - 15:15

  A love of sports and the drive to push performance to the next level is what makes the adidas Group a global leader in the sporting goods industry. To bring the best products to market each and every season, **the company has to know what ****consumers want and when.** 

 

With the SAP® Fashion Management application and the SAP HANA® platform, the adidas Group will have the unified IT systems and the real-time data analysis it needs to stay ahead of consumer demand and on top of its game.

**A smooth flow from factory to warehouse to shelf adidas Group gives consumers what they want, when they want it**

**Objectives**

• Drive growth in the e-commerce market

• Unify e-commerce, wholesale, and retail business units with simpler, standardized IT

• Stay ahead of consumer demand

• Become a true omnichannel business

**  
Why SAP**

• SAP® Fashion Management application, meeting industry-specific and unique business needs

• SAP solutions as the backbone of the group’s global supply chain system

• Real-time data access, reporting, and analysis with SAP for Retail solutions and SAP Business Warehouse powered by SAP HANA®

**Benefits**

• Complete visibility from the factory to the shop floor and e-commerce channels

• Point-of-sale data analysis that provides a better understanding of consumers, helping replenish shelves with the best-selling products and increase cross- and up-sell opportunities

• Significantly faster nightly replenishment and allocation runs

"With SAP Fashion Management and SAP HANA, we will be able to greatly improve our consumers’ experience. The solutions will help us become a truly omnichannel organization and provide us with insights to better anticipate consumer demand both today and in the future.”

Kai Bienmueller, IT Director for Wholesale ERP Solutions, adidas Group

SAP.com

**If you want to read more cases take a look<[here](https://www.nbteamconsulting.com/en/hyundai-succes)> **

 

[View full post](https://www.nbteamconsulting.com/en/news/adidas-group-staying-ahead-consumer-demand-sap-fashion-management)

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